Design des Refuses
The project “Design des Refuses” is a project focused on creative assets for a design convention with a theme of “breaking the rules of design and fighting trends”. I designed and created an integrated system of assets that can be used to convey information while still being avant-garde. This provided a unique and interesting design challenge to solve. The integrated system of assets consists of the primary branding for the convention, posters utilized for the ad campaign for the convention, an informational brochure about the convention, and a website providing both and informational and promotional material for the design convention. Each of these creative assets had to shatter the rules of design while still providing information and being a cohesive system of design elements.