Raymond Hood Menu Design
The project Raymond Hoods is a cook book designed for a high-end steak house located in the base of the empire state building focused on and art deco style.
The inspiration behind this project was the intricate details and patterns that the art deco style features in its designs. The idea to use an art deco style for the Raymond Hoods came from its location in the base of the empire state building which is an art deco style building. The cook book also has a noir style mystery unfold through out the pages. With clues and evidence left on some pages and quotes on others to dive the story forward.
For the thematic treatment of the book was to stick with a slate gray and bold gold to contrast. This also gave the high luxury feel that most art deco was associated with. All the art in this project has an extreme amount of detail. The patterned detail in most of the art follow the art deco motif of a mix of radial and angular. The framing of the photos mixes the sharp angels and rounded patterns to create interesting shapes to draw the eye to the pictures of the food.