Ollie Virtual Reality App Branding
Ollie is a virtual reality application that is the beginning steps of animation for those who do not have any experience with animation. The Ollie project tee shirts were created to promote the Ollie application at conventions and expos that it was at.
The inspiration behind the Ollie was the man Ollie Johnston who was one of Disney’s Nine Old Men. These were the core animators for Walt Disney Productions. Ollie also wanted to be bold and different form many other tech companies. This was the reason for the choice of slightly modified primary colors. The shirt designs take the idea of stepping stones of animation and give them shape literally by using some of the first primitive that were used for animation. Using the primitive shapes in different applications with the primary colors give ollie a bold look while still feeling friendly and inviting.
The thematic treatment of the Ollie logo was to create something that stood out in a world of hard edge tech logos. The Ollie logo is a mix between the Ollie Johnston’s signature and the apple hello. This give the logo a smooth flowing feeling while still being well designed. The colors for ollie were also selected to be different for the blue on blue gradients of many other tech companies. The shirts use three different styles of primitives this is to show the evolution of the primitives of animation. The first set of flat two-dimensional shapes, then the three-dimension wire frames and finally the rendered three-dimensional shapes.